In 2010 O2 asked us to help them explore new approaches to software development, database technologies and open collaboration with their customers. We built a working prototype / beta replicating one of O2’s existing products which let customers access text messages online. Working iteratively, we designed and built an API to securely expose this data, and #blue, a front-end application which consumed this data.

We then worked with O2 to scale and integrate the service directly into O2’s data network, allowing it to support hundreds of thousands of customers, whilst remaining responsive to the feedback and direction provided by the users of #blue. After getting their development team up to speed, we handed over development of #blue to O2.